Privacy Policy

Privacy Policy (Website)

Effective Date: [October 2025]

Last Updated: [October 2025]

This Privacy Policy explains how Prime Emergency Dental (“we,” “us,” “our”) collects, uses, and protects information when you visit our website (the “Site”), contact us, request an appointment, or otherwise interact with our online services.

1) Who We Are

Prime Emergency Dental

Address: 22315 Hwy 99, Suite G, Edmonds, WA 98026

Phone: 425-864-7600

Email: office@primeemergencydental.com

2) What Information We Collect

We may collect information in the following ways:

A. Information You Provide to Us

When you submit information through the Site (for example, contact forms, appointment request forms, chat features, or email links), you may provide:

  • Name

  • Phone number

  • Email address

  • Preferred appointment time and scheduling details

  • General information you choose to share in a message box

Please do not submit highly sensitive medical information through the Site unless the form clearly indicates it is intended for that purpose.

B. Information Collected Automatically

When you visit the Site, we (and our service providers) may automatically collect:

  • IP address

  • Device type and browser type

  • Pages viewed and time spent on pages

  • Referring/exit pages

  • Approximate location (city/state level)

  • Cookies and similar tracking data (see Section 6)

C. Calls, Texts, and Voicemails

If you call or text numbers displayed on the Site:

  • We may receive your phone number and call details (time/date, duration).

  • Calls may be recorded or logged for quality and training if enabled. If call recording is used, we recommend a brief disclosure near the phone number or on your call tracking provider’s whisper message.

3) How We Use Your Information

We use collected information to:

  • Respond to your messages and appointment requests

  • Provide customer service and communicate about services

  • Operate, maintain, and improve the Site

  • Monitor and protect against fraud, security risks, and misuse

  • Analyze traffic and marketing performance (e.g., which pages or ads lead to calls/form submissions)

  • Comply with legal, regulatory, and professional obligations

4) HIPAA and Protected Health Information (PHI)

Our dental practice is a healthcare provider and may be subject to HIPAA for certain information we handle in our clinical operations.

However, this Site is primarily intended for general information and scheduling/contact requests, and it is not designed for submitting detailed medical records through open text fields.

If you become a patient, our handling of your Protected Health Information (PHI) is described in our separate Notice of Privacy Practices, available in our office and/or on request.

5) When We Share Information

We do not sell your personal information.

We may share information in limited circumstances:

  • Service providers that help operate the Site or communications (e.g., website hosting, analytics, form tools, CRM, call tracking, scheduling tools, or IT/security vendors). They are permitted to use information only to provide services to us.

  • Legal and compliance reasons (e.g., responding to lawful requests, protecting rights and safety, preventing fraud).

  • Business transfers if we are involved in a merger, acquisition, or asset sale (information may be transferred as part of that transaction).

6) Cookies, Analytics, and Advertising

The Site may use cookies and similar technologies (pixels, tags) to:

  • Remember preferences

  • Understand how visitors use the Site

  • Measure marketing effectiveness

We may use tools such as Google Analytics and advertising platforms (for example, Google Ads) to understand visitor activity and improve outreach. These tools may collect information such as your IP address, device identifiers, and browsing behavior on our Site.

Your choices: You can adjust cookie settings in your browser to block or delete cookies. Some Site features may not work properly if cookies are disabled.

7) Links to Other Websites

The Site may include links to third-party websites (e.g., maps, reviews, payment portals, patient finance providers). We are not responsible for the privacy practices of those third parties. Please review their policies.

8) Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information collected through the Site. However, no website or internet transmission is 100% secure, so we cannot guarantee absolute security.

9) Data Retention

We retain information collected through the Site for as long as needed to:

  • Respond to your requests

  • Maintain records of communications

  • Meet legal, regulatory, and operational requirements

Retention periods may vary depending on the type of information and how it was collected.

10) Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Site. If you believe a child has submitted information through the Site, contact us and we will take appropriate steps to delete it.

11) Your Rights and Choices

Depending on your state of residence, you may have rights to:

  • Request access to certain personal information we have about you

  • Request correction of inaccurate information

  • Request deletion of certain information (subject to legal exceptions)

  • Opt out of certain marketing communications

To make a request, contact us using the information in Section 1.

12) Text Messages and Email Communications

If you provide your phone number or email, you agree we may contact you for appointment-related and customer service communications. Message and data rates may apply for SMS depending on your carrier.

You can opt out of marketing emails by using the unsubscribe link (if applicable) or contacting us.

13) Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. Your continued use of the Site after changes are posted means you accept the updated policy.

14) Contact Us

If you have questions about this Privacy Policy, contact:

Prime Emergency Dental

Address: 22315 Hwy 99, Suite G, Edmonds, WA 98026

Phone: 425-864-7600

Email: office@primeemergencydental.com